Calor Humano

As a result of a terrifying white water rafting accident last month, a fellow PCV ended up in the hospital in the capital after being transported there by plane. I went to see him, and during my visit I picked up one of the hospital’s promotional pencils.


Herrera Llerandi’s slogan is “Le cuidamos con calor humano,” which I find amusing (like most things). It literally means, “We care for you with human heat.” Sounds a little shady. Actually I would prefer to be cared for with highly qualified doctors and cutting edge technology, but maybe I am just an anomaly.

But this is an instance where a literal direct translation fails. “Calor humano” carries more of a meaning of “kindness” as opposed to “human heat.” And it’s good to know that the folks at Herrera Llerandi are caring with kindness as opposed to killing with it.